The acceptance of decision support system (DSS) in vegetable cultivation among farmers in Malaysia

Aimi Athirah Ahmad, . and Norzalila Kasron, . and Nur Hidayah Md Noh, . and Hafidha Azmon, . and Teoh, Chin Chuang (2023) The acceptance of decision support system (DSS) in vegetable cultivation among farmers in Malaysia. Economic and Technology Management Review, 21. pp. 1-18. ISSN 1823-8149

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Abstract

In Malaysia, the agricultural revolution is vast and in line with technology advancement to maximise productivity whilst minimising use of resources. Current technology like the decision support system (DSS) improves crop quality, lowers cost and provide real time crop monitoring. Theoretically, DSS is a system based on artificial intelligence (AI) and Internet of Things (IoT) technology. With regards to the production aspects of mechanisation and agricultural inputs beginning with the preparation of soil, seeds, planting, plant care and harvesting, this system offers consultancy, technical assistance and professional advisory services. Currently, limited discussion is in place on the applicability and usage of these technologies in relation to Malaysian farmers’ perception and acceptance of this technology. Therefore, the aim of this study is to identify the most dominant factor that influences DSS adoption in vegetable cultivation in Malaysia. This study has adopted the theory of Technology Acceptance Model (TAM) as its theoretical framework and the Structural Equation Modelling (SEM) was used to analyse factors affecting the adoption and acceptance of DSS among farmers. A total of 133 Malaysian vegetable farmers participated in this study. A self-administered questionnaire was used in a quantitative research strategy to acquire the sample. According to the study’s findings, farmers’ intentions to use a DSS for vegetable cultivation are significantly influenced by perceived ease of use, attitude and technological influence. This study has produced insightful data on different perceptions of farmers and is used as a springboard for creating a framework for analysing support systems that may better address the needs of farmers.

Item Type:	Article
Creators:	Aimi Athirah Ahmad, . and Norzalila Kasron, . and Nur Hidayah Md Noh, . and Hafidha Azmon, . and Teoh, Chin Chuang
Title:	The acceptance of decision support system (DSS) in vegetable cultivation among farmers in Malaysia
Date:	2023
Location:	Economic and Technology Management Review website
Publication:	Malaysian Agricultural Research and Development Institute
Volume:	21
Physical Description:	18p.
Agency Name:	Universiti Putra Malaysia (UPM)
Date Deposited:	17 Nov 2025 02:39
Last Modified:	17 Nov 2025 02:39
URI:	http://myagric.upm.edu.my/id/eprint/23749

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