Beyond technological promises: unveiling Kampung Roban’s socio- cultural landscape

Mohd Amirul Mukmin Abdul Wahab, . and Syahrin Suhaimee, . and Engku Elini Engku Ariff, . and Rosnani Harun, . (2024) Beyond technological promises: unveiling Kampung Roban’s socio- cultural landscape. Economic and Technology Management Review, 22. pp. 41-66. ISSN 1823-8149

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Abstract

This qualitative case study was conducted in Kampung Melayu, a rural area within the Roban District of Kabong, Sarawak, Malaysia. The study delves into the socio-cultural landscape to investigate factors influencing aging paddy farmers’ adoption of technology in rice cultivation. Employing the extended Technology Acceptance Model (TAM) as its framework, this study found that beyond perceived usefulness and ease of use, which significantly shape their readiness for technology, it also highlights the profound impact of socio-cultural elements. These elements include the cultural significance tied to sharing the harvest, which influences their technological adoption.

Item Type:	Article
Creators:	Mohd Amirul Mukmin Abdul Wahab, . and Syahrin Suhaimee, . and Engku Elini Engku Ariff, . and Rosnani Harun, .
Title:	Beyond technological promises: unveiling Kampung Roban’s socio- cultural landscape
Date:	2024
Location:	Economic and Technology Management Review website
Publication:	Malaysian Agricultural Research and Development Institute
Volume:	22
Physical Description:	26p.
Agency Name:	Universiti Putra Malaysia (UPM)
Date Deposited:	17 Nov 2025 02:36
Last Modified:	17 Nov 2025 02:36
URI:	http://myagric.upm.edu.my/id/eprint/23748

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