The acceptance of watermelon cultivation technology among farmers in Malaysia

Norzalila Kasron, . and Anuar Abdullah, . and Mohd Nur Hafiz Mat Azmin, . and Nurul Nadia Ramli, . and Nur Fazliana Md. Noh, . (2024) The acceptance of watermelon cultivation technology among farmers in Malaysia. Economic and Technology Management Review, 22. pp. 13-30. ISSN 1823-8149

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Abstract

Watermelon (Citrullus lanatus) accounts for about 8.8% of all tropical fresh fruit production in Malaysia. They are grown, mostly at Kelantan, Pahang, Johor and Terengganu in Malaysia, yielding 92,762 mt in 2021 (DOA 2021). Currently, watermelon cultivation activities such as planting, fertilising, installing plastic mulch and harvesting carried out in Malaysia are conventional, except for land preparation. Therefore, the mechanisation package of watermelon cultivation was introduced to farmers to help simplify and reduce the time of planting activities. The application of these technologies among farmers needs to be empirically measured to identify the factors that influence the adoption of these technologies by employing the Technology Acceptance Model (TAM). The Structural Equation Modelling (SEM) method was used to test the hypotheses in the proposed model. The results showed the positive significant relationship between Attitude with the Perceived Usefulness and Perceived Ease of Use. This shows that technology can be accepted among farmers if it is easy to use and able to give positive impact to farmers. The intervention from authorities such as extension agencies in delivering information and providing training related to technology is important to ensure that technology is used well and optimally.

Item Type: Article
Creators: Norzalila Kasron, . and Anuar Abdullah, . and Mohd Nur Hafiz Mat Azmin, . and Nurul Nadia Ramli, . and Nur Fazliana Md. Noh, .
Title: The acceptance of watermelon cultivation technology among farmers in Malaysia
Date: 2024
Location: Economic and Technology Management Review website
Publication: Malaysian Agricultural Research and Development Institute
Volume: 22
Physical Description: 18p.
Agency Name: Universiti Putra Malaysia (UPM)
Date Deposited: 17 Nov 2025 02:35
Last Modified: 17 Nov 2025 02:35
URI: http://myagric.upm.edu.my/id/eprint/23746

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