Household food wastage prevention in Malaysia: an issue processes model perspective

Abd Razak, Syahirah and Abd Ghafar, Siti Wahidah and Mohd Padzil, Nur Aida and Kamaruddin, Aniadila and Mat Zin, Nurzafirah and Saim, Mahani and M. S. Suhaimi, Ainu Husna (2018) Household food wastage prevention in Malaysia: an issue processes model perspective. [Journal / Magazine]

Text Vol13_5.pdf Download (402kB)

Abstract

Food waste has been a worldwide concern for several decades, but this problem is relatively new in Malaysia context due to increasing amount of food waste in recent years. A total amount of 3,000 tonnes edible food that is still good to consume has been dumped in landfills everyday in Malaysia. Thus, the goal of the study is to provide basic information of knowledge and involvement level and their interaction in food waste prevention among households in Malaysia. This study seeks to further mass communication research in the area of food waste prevention. The Hallahan’s Issues Processes Model was used in this study to determine the relationship between knowledge, involvement and food waste prevention behaviour. The convenience sampling method was adopted and the surveys were conducted using the online survey tool, Qualtric. A total of 1,047 respondents was involved in this study. The results supported the hypotheses that the level of knowledge has a positive impact on food waste prevention behaviour only if the households’ involvement is high and vice versa. According to this model, Malaysian households fall under the category of an active public, because they recognize the negative consequences and their acceptance that food waste prevention is personally relevant in their daily life. Overall, in term of food wastage prevention relationship, knowledge regarding household food waste has a significant correlation with food waste prevention behaviour (β = .330, t = 3.538, p = .000).

Actions (login required)

View Item