Market potential of Garcinia atroviridis Griff. (asam gelugur)

Ab Halim, Noorlidawati and Nik Mohd Masdek, Nik Rozana and Saari, Nor Azlina (2018) Market potential of Garcinia atroviridis Griff. (asam gelugur). [Journal / Magazine]

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Abstract

Garcinia atroviridis (asam gelugur) is usually grown in the Peninsular Malaysia, Thailand and India. Asam gelugur is categorised as spices because of its aesthetic value, which is widely used for culinary and medicinal purposes. This study was carried out to assess the socioeconomic status of the community involved in the cultivation and marketing of asam gelugur, to identify the value chain and the economic production of asam gelugur cultivation, and to determine the marketing potential of this fruit species. asam gelugur can be very viable if it is commercially exploited. The selection of plant accessions and cultivation techniques has the potential to produce low trees and high production in a short time. This will encourage villagers and farmers to expand their asam gelugur plants. The competitive market price of asam gelugur products also contributes to high returns to farmers. Asam gelugur-based products are beginning to be given attention by new entrepreneurs to meet the demand for health care products market. High demand for the pharmaceutical and medical sector assures the entrepreneurs of the demand for asam gelugur.

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