The attractiveness of Taman Negara National Park, Malaysia as perceived by local visitors

Aziz, Azlizam and Syed Alias, Sharifah Nur Hidayah and Jamaludin, Mazlina and Idris, Nur Hafizah and Mariapan, Manohar (2018) The attractiveness of Taman Negara National Park, Malaysia as perceived by local visitors. [Journal / Magazine]

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Abstract

The purpose of this study was to assess the attractiveness of Taman Negara National Park in Malaysia as a tourism destination. The study sought to determine the types of attraction that were perceived as the most and the least important by local visitors in their decision to visit the park. Through the use of the multi-attribute model, thirteen attractions were evaluated (i.e. oral history; local culture and lifestyle; flora; fauna; building architecture; nature trails; shopping opportunity; canopy walkway; caves; stream; fishing; mountain; and adventure activities). Hiking along the Mount Tahan trail was found to be the most important attraction while shopping opportunity was perceived as the least important attraction in the visitor’s decision. However, it was also found that the most important attraction does not mean that it is the most available attraction in the park and this might affect the visitor’s travel experience and satisfaction.

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